Gifted: Edmonton Made Gift Catalogue

2018 Submission Guidelines


Submissions are now open for the 2018 edition of Gifted, Edmonton Made's annual gift catalogue, which will include a variety of products that will make it easy for locals, tourist and businesses to shop local.


Edmonton Made strives to enhance the exposure of locally based businesses and to make it easy to shop for distinctly Edmonton products and experiences. Launched in 2016 and run by Edmonton Economic Development Corporation, Edmonton Made believes supporting entrepreneurs and their ambitions contributes to our city's economic diversity.

In 2017, Edmonton Made launched its first edition of Gifted, the campaign included:

  • Featuring 99 products by 42 local Edmonton businesses
  • Seven profile stories of featured businesses and three local retailers
  • Printing 3,500 catalogues distributed to:
    - All 42 businesses with products featured in Gifted
    - The three featured retailers (Alberta Craft Council, TIX on the Square and City Market Downtown)
    - EEDC's Urban Economy, Trade and Investment, Edmonton Tourism and Shaw Conference Centre divisions, which gave them to international trade offices, international writers and conference organizers, event organizers, local media, government officials and other partners and VIPs
    - Royal Bison Craft Fair and Make It Show – Edmonton
  • An online catalogue with a direct link to each product on the business's site
  • A launch party with the opportunity for businesses to sell and display product
  • A six-week advertising campaign
  • An installation in the Gibson Block building for Edmonton Design Week
  • 10 local media appearances
  • A partnership with YEG Box, to create fives gift boxes based on businesses from Gifted
  • Social media influencer campaign to promote YEG Box and Edmonton Made partnership

2017 Results

The business owners who participated in the first edition of Gifted shared the following results: 
  • Increase in website traffic
  • Increase in online sales
  • Increased wholesale orders to local retailers
  • Increase in requests for commissions
  • Additional media coverage
  • More than 6,000 direct product link clicks driven by

This year we are looking for a new crop of products to feature and promote! 


Edmonton Made is looking for products that are ready for sale in the following categories:

  • Apparel and Accessories
  • Artwork
  • Bath and Body
  • Custom
  • Food and Beverages
  • Furniture and Home
  • Jewelry 
  • Notebooks and Stationery
  • Pet
  • Toys and Hobbies


Business Criteria: 

  • Authorized to conduct business in Edmonton and area (within 100 km)
  • Registered for Edmonton Made
  • Agrees to have their products appear in a publication alongside complementing and/or competing products in various categories, price points, styles, etc.
  • Looking to grow their business 
  • Willing to participate in media appearance to promote their products and Gifted

Product Criteria:

  • Must be a tangible product and not a service
  • Must be available for purchase online and available for a customer in the Edmonton area
  • Must guarantee availablility for purchase from September 2018 through to January 2019. (Please consider submitting your best-selling product(s))
  • Individual product retail price must be $500 or less, unless product is custom only
  • A maximum of three (3) products can be submitted for consideration by any one business, and a maximum of two (2) products per business could be featured in the catalogue


Gift catalogue submissions will be evaluated based on the following criteria:

  • Eligibility criteria has been met
  • Level of innovation or uniqueness 
  • Craftsmanship
  • Retail potential
  • Availability of product


Please ensure you have read the Submission Guidelines carefully. If you'd like to submit multiple products, please fill out an individual form for each product. A maximum of three (3) products per business will be considered, and a maximum of two (2) products per business could appear in the catalogue. 

Completed submissions must be received no later than Monday, April 30, 2018 at 11:59 pm, MST.


Products will be selected by a panel of local members of the business community, design experts and influencers, in consultation with Edmonton Made. Here is the panel for the 2018 gift catalogue:  

  • Cherie Klassen, Old Strathcona Business Association, Executive Director
  • Diana Tidswell, 204 Park, Interior Designer and Blogger
  • Kyla Kazeil, Bamboo Ballroom/The Common/9910/Grandin Fish and Chips, Owner
  • Meredith McLennan, EEDC, Travel Media Specialist
  • Omar Mouallem, Freelance Writer
  • Vikki Wiercinski, Mezzaluna Studio, Owner/ Organizer, Royal Bison Art & Craft Fair


The selection committee, in consultation with Edmonton Made, will choose the products that will appear in the gift catalogue. The decisions will be final and permanent. Following the juried selection, Edmonton Made will produce a catalogue, launch event and advertising campaign.

All businesses will receive: 

  • Professional photo of product(s) on a white background (if required).
  • Product(s) displayed in printed and online catalogue on
  • Link from to product e-commerce page.
  • Social media and website assets for business to promote participation in the catalogue on their own platforms.
  • Post about product on Edmonton Made social media (may be in conjunction with other products).
  • Listing of where product(s) can be purchased in Edmonton and area (within 100km).
  • In-person selling or display opportunity to public. 
  • Advertising campaign driving Edmontonians, tourists and businesses to use the Edmonton Made gift catalogue for their holiday shopping.
Selected businesses will receive:
  • Print, TV, radio and/or online media appearances 
  • Feature story on and in printed catalogue
  • Evaluation for export readiness via Edmonton Economic Development Corporation 
All businesses must be willing to: 
  • Be a part of print, TV, radio and/or online media appearances
  • Be available for interviews for a feature story by Edmonton Made
  • Take part in opportunities to grow your business 


  • Call for submissions open: Monday, March 26, 2018
  • Call for submissions close: Monday, April 30, 2018
  • Submission review and selection: May 2018
  • Selected businesses announced: Friday, May 18, 2018
  • Production of the catalogue: June - August 2018
  • Distribution and promotion of the catalogue: September 2018 - December 2018


In submitting your product(s) for consideration, all participants accept that Edmonton Made, a division of Edmonton Economic Development Corporation (EEDC), may take professional photos of their product(s) and may publish them. All participants grant, free of charge, a nonexclusive license to EEDC, authorizing it to reproduce, publish, represent or otherwise disseminate the photographs of the gift catalogue items, without any limitation as to distribution territory, regardless of the medium used, including its website, for an indefinite period. Each participant (especially a distributor or designated agent) is responsible for ensuring that the texts and photographs submitted after the selection may be published and disseminated. Similarly, the participant is also responsible for obtaining the agreement of the designer or manufacturer for the submission of a proposal. EEDC does not assume any responsibility for copyrighted projects or photo royalties for any or all reproduced material with the purpose of promotion and production of the catalogue. EEDC may not be held responsible for any destination error or missed proposal delivery deadline. No part of the call for proposals may be construed as a formal agreement by EEDC to purchase, order or include the gift items in any or all proposed initiatives.


Questions about the submission are to be sent to:

Laura Tailleur

Program Manager, Edmonton Made