Good Luck Sock was founded in 2013 by Yuri Gerchikov and Leo Shifrin. The company started in a basement selling socks at local Edmonton craft shows. Now Good Luck Socks are in more than 400 store locations across North America. The company also offers a Sock of the Month Club subscription service. The design range is wide and whimsical, including socks with dancing bananas, pigeons, hockey themes, avocados and famous scientists.

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