Sweet Jolie

10914 105 Avenue
Edmonton, AB
T5H 0L3

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Nicole Rice started Sweet {Jolie} with the desire to empower and uplift herself and other women. The boutique works hard to spread the message of self-love and acceptance — a rarity for a fashion business. All Sweet {Jolie} models are “real” women of all shapes and sizes. Many of them are Sweet {Jolie} staff or customers. Philanthropy and community are built into everything the boutique does. Sweet {Jolie} often partners with other local, women-run businesses to promote collaboration over competition.

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