Jaime Calayo sought to identify unique characteristics of each community in Edmonton. As a graphic designer, Jaime wanted to try to express these characteristics in the creation of community crests on a single poster. After more than five years researching, consulting with community leagues and residents, Jaime completed his poster. The poster’s success inspired Jaime to custom create T-shirts for individual neighbourhoods. Posters and T-shirts are available for purchase online.

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