The 124 Grand Market is back and bigger than ever — adding a new market day and location to better serve the Edmonton community.
In addition to running a Thursday night market, proprietor Kirsta Franke is expanding the brand, adding a new time and space six blocks south.
In 2016, the market was moved to this location (102 Avenue between 124 and 123 streets) due to a neighbourhood revitalization project. Franke says the relocation highlighted the need for a second market on the south end of 124 Street.
“We saw that we were serving two different areas of the community. We really saw two completely different demographics, as well as demand for more of a casual Sunday market in the core,” says Franke, who noticed a whole new crowd from downtown, Grandin, Glenora and High Street when the market was moved closer to downtown.
“We don’t want to split the demographics,” clarifies Franke. “It’s about adding an option.”
Franke consulted with vendors and residents to gauge interest for a second market and was shocked by the overwhelmingly positive response. There is currently a waitlist for the Sunday market.
While Franke is looking into additional space, she wants to maintain the intimate feel of the market. In its seventh season, the 124 Grand Market is a curated farmers’ market that features a core group of anchor vendors in addition to a rotating list of artisans, food trucks and food vendors, as well as live performances.
“We’re not your old school farmers’ market. We really try to provide a unique festival atmosphere,” says Franke.
Although Thursday night markets have been running for three weeks now, the Sunday market season is only launching next weekend. Franke decided to go with a shorter season (June 3 to August 26) to test out the Sunday market. The Thursday night market will run until the first week of October as usual.
The Sunday market will also be a little smaller, featuring roughly 45 vendors, as opposed to Thursdays’ lineup of 55 stalls.
Check out the new Sunday 124 Grand Market on 102 Avenue, between 124 and 123 Streets, starting June 3, from 11 a.m. to 3 p.m. A list of vendors is made available on the website each week.